Home & wellness DTC
Full-funnel paid media for a scaled consumer hardware brand — creative testing cadence, spend pacing, and the weekly numbers the leadership team actually reads.
Meta · Google · creative opsIndependent performance marketing
Growth you can
reconcile to the P&L.
AdEmpyrean is a one-operator practice. I plan, buy, and measure paid media for a small roster of e-commerce and DTC brands — senior work, done hands-on, with the reporting infrastructure to prove what's working and kill what isn't.
Paid search · social · shoppingchannels under management
E-commerce & DTCwhere I do my best work
Owned toolingreporting runs on my own platform
One operatorthe person you hire does the work
01
Where I've operated
Client names stay confidential by default — these are the rooms I've worked in.
Apparel & streetwear
Launch-driven paid social with UGC pipelines: shipping enough creative volume to find winners, then scaling them without burning the account.
Paid social · UGC · launchesBeauty & personal care
Offer testing and landing-page iteration where CAC lives or dies — paired with clean attribution so the brand knows which claims convert.
CRO · offer testing · attributionFood & local service
Search-led acquisition for businesses where a lead has a real dollar value — tight geo strategy, call tracking, and budgets that follow close rates.
Google Ads · lead gen · localReferences and specifics available in conversation — I'd rather tell you the real story than publish a highlight reel.
02
What I do
Four things, done deeply. If you need something outside this list, I'll tell you who to call instead.
Paid media management
Google, Meta, and adjacent channels run end-to-end: strategy, structure, budgets, bids, and the daily judgment calls in between. Every change reviewed and logged.
Creative strategy & testing
A testing cadence that treats creative as the biggest lever in the account — briefs, iteration loops, and honest kill criteria instead of gut-feel favorites.
Measurement & reporting
Reporting built on my own platform, not exported screenshots: spend, CPA, ROAS, and pacing reconciled against your store's numbers, delivered how your team reads.
Audits & turnarounds
A structured read of an underperforming account — what's broken, what it costs you, and the sequenced plan to fix it. Useful whether or not you hire me after.
03
How I work
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Current numbers, not stale exports
Decisions start from data pulled the same morning. My reporting platform reconciles ad-platform claims against actual revenue, so we argue about strategy, not spreadsheets.
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Small roster, senior attention
I keep the client list short on purpose. You get the operator you spoke to — not a handoff to whoever had capacity.
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Systems over heroics
Pacing checks, fatigue monitoring, and reporting run on schedule whether or not anyone remembers to ask. The boring reliability is the product.
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Honest kill criteria
Every test ships with the number that ends it. I'd rather pause my own idea a week early than defend it a month too long with your budget.
Have a brand that
should be growing faster?
Tell me what you're selling and what the numbers look like. I'll tell you honestly whether I can move them.
ou@adempyrean.com